With Valentine’s Day looming on the horizon we thought it was time to turn our thoughts to that of romance here at Fashicon, and so naturally we decided to write about underwear – and more importantly what underwear to avoid if you ever want a hope of getting past first base this Valentine’s Day!?!

So take a sneaky peek at the list below to make sure you don’t score an own goal in the romance stakes on Saturday – yes guys, Valentine’s Day is this Saturday!?!

1. What better place to start this list than with the thong!!! Does anyone know who actually wears this type of underwear other than strippers or Peter Stringfellow!??! Thongs on men are just bad with a capital B, and surely you can’t be that concerned about your VPL (visible panty line) that you would have to resort to wearing a thong!?!

2. Far worse than the thong is the novelty thong. There is actually something quite creepy about this type of underwear and believe me, no one is going to want to pet it if you dress it up as an elephant or something similar!?! Something to consider as well is that after you have passed away your nearest and dearest will have to go through all your belongings – and do you really want your son or daughter to discover a novelty thong in your underwear drawer?!?! Shudder.......

3. Next on our hit list is silk underwear. The thing is that every woman knows that no man would ever buy himself silk underwear, so finding you wearing a pair of silk boxers will kill any passion dead in an instant as your girlfriend will just assume they were a gift from an ex lover. If you want our advice – when you say goodbye to the giver, say goodbye to the silk!?!

4. It’s hard to think of something that could actually be more distasteful than the thought of edible underwear, so I think I’ll just move on. Needless to say don’t be tempted to try edible underwear if you ever want to see your girlfriend again!?!

5. Bikini briefs or Speedo like underwear is another no no as far as we’re concerned!?! All I can say is that you’d better be European – otherwise there really is no excuse!?!

6. Wearing nothing but trousers and a smile is certainly your prerogative, but if you do insist on going commando just remember to be careful when zipping up after a trip to the men’s room – especially if you’ve had a few beers!?!?

What you wear under your clothes has now become just as important as any other part of your wardrobe, and sadly those old faithful and familiar grey pants will just no longer do!!! Underwear is probably the single most functional garment you wear, and one of the most important factors in whether you feel comfortable in your clothes. It’s the closest thing to your skin, and when you’re wearing attractive underwear, you walk differently and even feel sexier!!!

So, if you would rather your girlfriend didn’t run screaming from the room when she sees your underwear this Valentines, why not check out our website at www.fashicon.co.uk for a few stylish alternatives that will definitely put the zing back into your love life!?!

Our prices are melting away faster than you can say winter freeze – with some prices slashed by over 50%!!!

These crazy prices are only available for a limited period so make sure you place your order today to avoid disappointment!?!

Why not check out our website at www.fashicon.co.uk and spoil yourself without breaking your bank balance!?!

Not so long ago guys didn’t have many underwear options available at all - you had the choice of briefs or boxers, and neither came in styles that were really that flattering!?! Times have certainly changed now as men nearly have as many underwear options available as women, but with choice brings dilemma as each style comes with its own little set of rules!?!

So, just how do you decide whether to go for briefs or boxers?? Well, read on and hopefully we can help you make your mind up!!!

Briefs or tighty whities remind many of us of our youth as they seem to be the preferred underwear bought by mums for their teenage sons all across the land!?! Holding onto your briefs as an adult though can indicate a reluctance to grow up and let go of your inner child, as well as leaving you open to wedgies from your mates!!!

Briefs do have some advantages over boxers though as they offer much more support, especially if you participate in sports, but with the introduction of the boxer brief sadly the reign of the good old tighty whitey may well be coming to an end!?!

Boxers are probably the most conservative underwear on the market, and the ‘boxer guy’ is most definitely a traditionalist. That doesn’t mean he’s boring though, he has just chosen his underwear to cover every option, as the boxer would cause no embarrassment if seen by a new lover or equally if accidently seen by his mum!?!

Choose the colour of your boxers carefully though – a little colour is fun, but nothing screams out “I’m a bachelor’ more than loud designs or animated characters!?! Anyone who undresses you to find a pair of these will assume your mother still buys your underwear and that will kill all passion stone dead?!!

If you asked us to choose, here at Fashicon we would go for the best of both worlds and choose the boxer brief any day. That way you get the support and comfort of a brief, but with the style and sex appeal of boxers that will be sure to see you through just about every underwear situation – just remember to keep them clean!?!

Why not take a look at our website at www.fashicon.co.uk and let us know what you think – are you a briefs or a boxer’s kind of guy?!?

While I’m on a roll, I thought I would tackle another pressing fashion matter – not quite on the same scale of waistbands defying the law of gravity, but an irksome fashion trend none the less. Run for your lives everyone as this time I’m targeting – tucked in t-shirts!?!

Now this may not seem like a very big fashion crime, but when you think about it - why on earth would you want to buy a t-shirt only to wear it tucked in?? If you are buying the correct size, then a t-shirt has been specifically designed to sit perfectly on your jeans at the most flattering length. It will give your body balance and shape, and also hide a multitude of sins if you have been over indulging in a few treats recently!?!

Wearing your t-shirt tucked in will not only highlight your beer belly, it will make you look like your dad, as well as advertising to everyone that you know nothing about fashion!?! In fact, you might as well go the whole hog and add a bum bag to your outfit and then you really will look like an American tourist from the eighties!?!

A good quality t-shirt really is a fashion staple in your wardrobe as it will see you through just about every social occasion in style – so don’t go and ruin it all by tucking it into your jeans!?! If you need some inspiration, why not check out our website at www.fashicon.co.uk – I can guarantee you won’t find a bum bag anywhere!?!

Our prices are melting away faster than you can say winter freeze – with some prices slashed by over 50%!!!

These crazy prices are only available for a limited period so make sure you place your order today to avoid disappointment!?!

Why not check out our website at www.fashicon.co.uk and spoil yourself without breaking your bank balance!?!

Fashion trends come and go, but to become a real fashionista you need to master the ability to pick and choose which fashion trends to follow. Some trends will make you look fabulous, while others with just make you look plain ridiculous – so choose your style with caution if you want to avoid looking like a fashion victim!?!

Luckily, here at Fashicon we can pick the wheat from the chaff for you as everything we stock has been carefully selected to bring you the best mix of the latest trends to ensure you always make a good impression!! This week we are passing our verdict on trousers worn so low practically the whole boxer short is on view – so look away now if you’re easily offended!?!

Now don’t get me wrong, showing an inch or so of Calvin Klein or Sexy Bastard is fine as these waistbands have been designed to be seen, but when you can see most of the boxer short and the jeans are defying gravity – this is most definitely not a good look!?!

It’s not a good look on the streets of New York, and it’s certainly not cool on the streets of London or anywhere else for that matter!?! In fact, to put this trend into context – it is actually as bad as seeing girls wearing thongs pulled up way way too high at the back and showing the dreaded whale tail!?!

If you like the idea of keeping up to date with the very latest menswear trends, but would prefer not to be the laughing stock of the town when you go out – why not check out our website at www.fashicon.co.uk for some ideas?!?

As all fashion conscious guys know it’s the accessories that can really make or break your look, and one fashion accessory that every man should add to his wardrobe this year is, believe it or not – a man bag!?!

The much maligned man bag is now the latest must have item and is regularly spotted on celebrities such as David Beckham and Justin Timberlake. The bags have had a serious upgrade in the last couple of years and are now no longer the butt of jokes and relegated to the Roy Cropper’s of this world!?! Just incase you didn’t know – Roy Cropper is the misunderstood simpleton from Coronation Street always seen clutching his cheap shopping bag with his house key tied on by a bit of string!?!

In fact the man bag is fast becoming the latest fashion phenomenon, offering designs which are both practical and stylish, and are the perfect finish to any outfit. You can even use them for work and add a bit of ‘yoof’ to the office commute by using a messenger or record bag!!!

Fila have got a great selection of manly totes in their autumn/winter collection so why not take a quick peak on our website at www.fashicon.co.uk and let us know what you think?!?

It's finally here - after months of waiting the brand new collection by Junk de Luxe has arrived!!!

The new range manages to tick all the boxes by effortlessly mixing both casual and stylish looks in the one item. The collection includes knitwear, hooded tops, shirts and t-shirts so Junk de Luxe really does have something for every occasion!!!

Why not check out our website at www.fashicon.co.uk to see the very latest collection from Junk de Luxe as well as many other top designers!!!

Don’t forget our huge stock clearance sale continues with prices slashed by over 50%!?!? These crazy prices are only available for a limited period so make sure you place your order today to avoid disappointment!?!

Why not check out our website at www.fashicon.co.uk and spoil yourself without breaking your bank balance!?!

We are very pleased to announce that Fashicon is now a stockist of the contemporary Villain brand of menswear.

Within the three years following the launch of the brand, the collection has gone from strength to strength and Villain now sits alongside the top designer collections in the exclusive and chic stores. Aimed at the young fashion and club market, the boutique collection utilises discerning fabrics that cannot be cheapened.

The range of vintage inspired shirts and knitwear takes influence from the archives while adding a splattering of modernity. Villain designs are highly original as they always strive to add that something extra to make the product fresh. Villain is definitely for the man who leads – never follows!!!

Why not take a look at our website at www.fashicon.co.uk to see the very latest collection by Villain and become a fashion guide instead of a fashion follower!?!